About
Lucas Piccinin is the CEO and Founding Partner of NetConv Shop, a pioneering software platform transforming how supermarkets and darkstores manage perishables. By introducing real-time transparency on freshness to Ecommerce, he created intelligent pricing tools that automatically reduce prices as products near expiration—turning food waste into revenue. His innovation extends beyond profit: the HUNGER PASS initiative allows discounted, near-expiry products to reach people in need, creating a scalable safety net against hunger. Through AI-powered goal boosters, NetConv Shop helps retailers optimize pricing, market share, and profitability, while improving working capital with automated replenishment and smarter stock control. With features that prevent expired products, streamline orders, and integrate with marketplaces, Lucas is redefining sustainable commerce—proving that technology can drive both operational excellence and social impact.