Goh Waye Leon is the Co-Founder and Brand Architect of Affinity AI Pte. Ltd., where he leads the company’s brand direction, market storytelling, user growth, and ecosystem positioning.
With a strong background in digital marketing, Web3 growth, and community-driven branding, Waye Leon focuses on turning technology into a brand that people can understand, trust, and connect with. His role is centered on shaping how Affinity AI communicates its vision, builds market confidence, and positions Affinity AI’s flagship AI Agent, BitAI as an accessible AI-powered trading solution for everyday users and digital asset participants.
Before Affinity AI, Waye Leon demonstrated strong execution in business growth and digital transformation. During the COVID-19 period, he grew monthly online retail sales by approximately 2,448%, showing his ability to adapt quickly, identify online opportunities, and drive measurable commercial results in challenging market conditions.
He also contributed to the growth of Gravity Game Hub’s Web3 Project, Ragnarok Landverse, supporting the project's scale from a US$2 million investment to over US$20 million in revenue, representing approximately 900% growth. His involvement included brand positioning, marketing strategy, go-to-market planning, and cross-department advisory across marketing, quality assurance, and customer service.
Driven by a passion for innovation, Waye Leon aims to develop AI-powered products that automate everyday processes, simplify complex tasks, and create meaningful value for businesses and individuals. He believes artificial intelligence should not only improve efficiency but also empower people to focus on what matters most, making technology a practical tool that enhances everyday life.