Parul Yadav (she/her) is a communications strategist and Founder of North Wave Media, a cross-border PR and strategic communications agency working across Canada, the United States, the Middle East, and India. Based in Toronto, she brings over six years of experience spanning public relations, media planning, advertising, government relations, and digital strategy.
Parul began her career in traditional agency environments, including Dentsu Canada, and has collaborated with firms such as GCI Canada and Paradigm Public Relations, supporting global portfolios across healthcare, technology, consumer goods, and public sector initiatives. Today, her work sits at the intersection of credibility, AI, and creative storytelling. As AI continues to reshape media, branding, and content production, Parul focuses on helping organizations integrate AI responsibly without compromising trust, cultural nuance, or human connection.
A first-generation immigrant and young South Asian leader operating across global markets, Parul champions inclusive innovation, ethical communications, and cross-cultural leadership in emerging tech ecosystems. Through speaking, facilitation, and advisory work, she offers a grounded perspective on how AI can elevate creativity while preserving authenticity in multicultural, rapidly evolving industries.