Rokaya Karouri is the Founder of INKODE, a strategic influence advisory helping AI, fintech, and regulated organizations build trust before they ask for attention. Her work focuses on Perception Engineering—the discipline of designing credibility with the audiences that matter most, from regulators and investors to policymakers and enterprise leaders. She challenges the assumption that institutional influence follows the same rules as consumer marketing, arguing that in regulated industries, trust is not a byproduct of visibility—it's a system that must be intentionally designed.